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This web site ipl-ltd.com has the following on the homepage, "Who we are and what we do." Our analyzers noticed that the webpage also said " Our role is very clear." The Website also said " We are here to improve the value, quality and availability of our products whilst also lowering the cost of goods to Asda and Walmart so they can pass on these savings to customers around the world. Our mission of creating a unique supply base capability enables us to support Asda and Walmarts mission to Save Money. Who we are and what we do. Who we are and what we do. Who we are and what we do." The website's header had asda as the most important optimized keyword. It is followed by walmart, ipl, and ipl limited which isn't as highly ranked as asda. The next words ipl-ltd.com used was produce. beverages was included but might not be viewed by search parsers.